Monthly Archive for July 2010

Making Pay Per Click Pay

This article is aimed at the small business owner that has heard of Pay Per Click and wonders if it is suitable for them. I will not be using any technical terms and will try to help you understand the principles and what to watch out for. What is Pay Per Click Advertising? Pay Per [...]

The Science of Selling

As a small  business you need to sell, whether it is your products, services or information. Why is is that some people are much better at this that others? There has been some research done on the science and psychology of selling and it seems that there are 6 main principles that you can use to [...]

How to Write a Press Release

How do you go about writing a quality press release that will grab the attention of the media and your audience? Here are five simple tips to help you succeed :- Pick a “Newsworthy” Angle. Remember that press releases are not an advertisement for you – if you want an advert in a paper or magazine you [...]