Registering Keywords
The Question :
Hi Jill,
I'm so glad I found your site and have signed up for your
newsletter,
which I am anxious to receive.
I am new to Internet marketing so am spending my first few
days on the job doing research (which
is how I stumbled upon your site). I hear a ton
about keyword selection but I don't hear what you do with
these keywords once they are selected.
I understand that one is supposed to optimize
the copy of their website to incorporate as many of these keywords
as will logically fit but is there a registering process
that goes along with the keyword selection process?
Also, if you can direct me to anything on the web or otherwise
on the basics of SEO and keyword campaigns, I would be greatly appreciative.
Thank you!
Marie
++Jill's Response++
Hi Marie,
There is no keyword registering process when it comes to
optimizing your pages for the "natural" search
results. The engines have to logically
figure out what keywords are relevant to your site by how they
are incorporated into it, and by the links pointing to it.
I'd suggest reading the articles referenced
in this "Tips
for Newbies" thread at our forum
for more info..
Things are a bit different, however, for search pay-per-click
(PPC) advertising such as AdWords or Overture.
With those, you do actually register your
keyword phrases as part of your ad campaign. Basically, you
create your ad or ads in their interface, and then list all
the words/phrases you want your ad to
be associated with. Then -- if you've
bid enough money -- when someone types those words/phrases
into the search engines, your ad will
show up. In Google, if it gets a decent amount of clicks, your ad will continue to run for
that word/phrase. If after some time your
ad doesn't get clicked on much for the
words/phrases you chose, they will be disabled. You can always add or subtract keyword phrases from your campaign
by hand, as well.
If you want to get into these pay-per-click ad campaigns,
I'd suggest either hiring a company to
do it for you, or reading up on it a bit before
you start. Andrew Goodman's Google AdWords ebook is something I'd
definitely recommend that you purchase. You can learn more
about that at http://www.highrankings.com/pagezero.
(That's an affiliate link.) I'd also suggest
reading through the multitude of posts
in the PPC
area of our High Rankings Forum .
Plus, the current series of interviews
with Kevin Lee (below) might also be helpful
to you.
Good luck!
Jill
Jill Whalen of High Rankings is an internationally recognized
search engine optimization consultant and host of the free
weekly High Rankings Advisor search
engine marketing newsletter.
She specializes in search engine optimization, SEO consultations
and seminars. Jill's handbook, "The
Nitty-gritty of Writing for the Search Engines" teaches business owners
how and where to place relevant keyword phrases on their
Web sites so that they make sense to users and gain high
rankings in the major search engines
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