Forest Software
Web, SEO and IT & Business Advice for the Smaller Business
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Last updated on April 13th, 2015 at 02:26 pm
As a small business you, like me, will probably often be faced with the problem of clients asking for discounts.
As with many things in business there are some simple rules that you can put in place and follow to make sure that you are not giving too much away (I recently read about a company that had a turnover of £2million and a profit of only £50,000. It seems that the sales team were giving away discounts to customers whenever they were asked and that these amounted to £1 million over the course of a year!).
Our 5 simple steps are :- Continue reading
Reading Time: 2 minutes
Last updated on April 13th, 2015 at 02:27 pm
This post has been generated by several conversations I’ve had recently on LinkedIn, email and face to face with clients. It seems that many people are being told that their site is not important (or has improved in importance) due to their Alexa ranking.
Now then, if you have never heard of Alexa and don’t know how it works it can sound very impressive that the SEO on your site has increased your ranking and that your site is now in the top million in the world, “gosh, that SEO firm must be doing their job well to have made my site that popular” probably springs to mind.
However… The Alexa ranking is calculated by the visits from people that have the Alexa toolbar installed on their browser – this tends to be people that are interested in SEO so is a self fulfilling prophesy, the ordinary visitor is unlikely to have this installed so won’t be counted.
To test this theory out I installed the toolbar on one of my browsers (one that I don’t use for surfing the net usually so that I was able to control things a little more) and ran a test where I visited a site two or three times a day over the course of several weeks. Continue reading