Forest Software
Web, SEO and IT & Business Advice for the Smaller Business
Reading Time: 3 minutes
Last updated on April 13th, 2015 at 02:00 pm
Those of our readers that use Twitter may have heard us mention the lengths of tweets before and may even have seen us tweet about it in the past.
We know that technically tweets can be a maximum of 140 characters but have you thought that the way to get your tweets in front of people that are not following you is to have people that are retweet your “pearls of wisdom”? Just think, we have around 700 followers so a typical tweet might be considered to have a reach of 700 people (assuming that you don’t use hashtags – something that we will cover in a later blog post). Now then, if each of our followers has 500 followers and you manage to get each of your followers to retweet to their followers the reach increases to 350,000 people – we know that that’s not very likely to happen but the gist of this article is to suggest ways to make it easier for your followers to do this. Continue reading
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Last updated on April 9th, 2024 at 11:36 am
This article is no longer relevent as Google + accounts were discontinued in 2019 – it is here for historical purposes only.
I was reading a blog at http://www.lawwebmarketing.com/2012/06/google-is-no-longer-optional-for-law-firm-marketing-reviews-are-increasingly-important the other day that was reporting that people that leave reviews in Google local listings must now have a Google + account and be logged in when they are leaving the review.
It struck me that while Google+ seems to be a common thing in the USA I can count on the fingers of one hand those people I know personally that have a + account. Of course, being in the SEO field I know many people online that have one but the vast majority of those are not based in the UK (or even in Europe). Once again this indicates that the changes to the search results are not always being thought through – yes, Google+ Local has replaced the well known Google Places listings but how many people are going to create an account just to leave a review?
The problem for many small businesses is that, as our previous blog post on why testimonials count, Continue reading
Reading Time: 4 minutes
Last updated on April 13th, 2015 at 02:02 pm
Many people have the idea that they would like to start a business and work from home as it’s seen as a way to run a business with minimal overheads, after all you already have a home so there is no extra cost for renting an office or workspace.
While this seems a good idea there are things that you should think about if you are thinking about working from home. These can be broken down into two main areas which we will detail below.
Financial – if you are working from home there are several financial considerations, these include (in no particular order) :- Continue reading