Last updated on April 13th, 2015 at 01:57 pm
I was looking at several ex-clients over the week-end and noticed that many of them had moved to WordPress related sites, presumably done so that they could update the content of the sites themselves (or maybe because this was what their new designer felt was the easiest way to build a website for them – I’ve even seen in the past comments on forums that have said that you have to use WordPress to build websites).
Now, while this is certainly a good, fast, and easy way to build sites there are some things that you need to be aware of if you have a WordPress related the site. These range from the true ability to optimise the site correctly, something that is possible but a little more difficult than a hand built site in my experience, through to the dangers of running your site on out of date software. It’s this latter problem that this blog posting is about. Continue reading
Last updated on April 13th, 2015 at 01:58 pm
I am sure that like me you get dozens of unsolicited emails over the course of the day / week and this lead me to do a little bit of thinking and reading up on effective email marketing,
Almost everyone seems to think of emails as being like TV or radio ads in that you just broadcast your message to the masses. It seems that email bureaux send millions of emails every month to addresses that are in their databases (some of which are hopelessly out of date or not targeted at all), The thing that amazes me is that very few seem to expect a reply – with many firms even going to the effort of sending the emails from a non-existent or “no-reply” email address.
What ever happened to the original idea of emails – you know, you send a message out to a contact or friend and they reply when they get a chance or feel like it and you can then respond back to them – a proper conversation that can go across timezones or even allow for holidays, week-ends or the need to research your answer.
The problem with using emails as advertising Continue reading