Last updated on April 13th, 2015 at 01:54 pm
This was a comment that was made to us by a prospective client recently who was already in third position in Google for a phrase that was important to them, but didn’t feature for other possibly useful phrases.
It seems that the client had looked at the pages that were above him for some of these phrases and had then looked at the source code for those pages and had seen lots of keywords in the meta tag. He then decided that the thing to do was to combine all the keyword meta tags (working on the principle that if other sites had some of the words in them by having them all in the meta keywords tag it would mean that his site covered 100% of them) and wanted us to “add the meta tag to each and every page on the site” as part of the SEO work we were looking at along with the comment that “SEO is easy”.
We had to tell him that sadly SEO is not that easy and it is not a case of just plugging keywords into a meta tag and that even thinking about that idea stopped back in 2005 in the SEO profession. If you don’t believe us then have a look at some of this background reading Continue reading
Last updated on April 13th, 2015 at 01:55 pm
This blog post has been written in response to several conversations that I have had with people and twitter comments that I’ve seen over the past couple of months about Facebook pages.
It seems that there are many marketing experts out there who are advising people to create Facebook pages that break the terms and conditions of use and could lead to the pages being arbitrarily deleted costing the business at the least a little embarrassment and loss of time or could even lead to a loss of reputation.
The best thing, from the marketing experts point of view, is that any comeback falls on their client as they are the ones that are ultimately responsible for the page. Of course what will happen to the marketing companies reputation when word gets around that they give out bad advice is another matter. Continue reading