Forest Software
Web, SEO and IT & Business Advice for the Smaller Business
Reading Time: 3 minutes
Last updated on April 13th, 2015 at 01:49 pm
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I was interested to read this post on the Mercia Group about how accountants can measure their return on investment for their digital marketing efforts and it made me think about how many small businesses measure their returns on both digital and “off-line” marketing and whether they do this correctly.
It’s my experience that many small businesses measure the results of digital marketing in terms of how effective their SEO is but do this the wrong way. Is SEO effective when pages on your site appear on the first page of Google for a search or is it effective when you get an enquiry or a sale from a visitor to the site?
If you think about this for a few seconds, Continue reading
Reading Time: 5 minutes
Last updated on April 13th, 2015 at 01:50 pm
For some time my partner has been runnng her own small business by going to craft fairs and selling the odd item or two (as well as selling online) and I knew that in her heart she really wanted to open a shop in our local town, not only to make money but also to inspire children and adults to get involved with crafting rather than sitting playing computer games.
As I am sure you have guessed, the main problem with opening a shop is the costs involved but eventually the money side of things came together and she started the process of opening up. From talking to other people I gather that this is something that many people will have dreamed about in the past so I thought I’d spend a few minutes detailing some of the things that you would need to think about based on her experience.
I have assumed that you know what kind of thing you want to sell Continue reading