Last updated on April 13th, 2015 at 01:41 pm

Effective Use of Video on Websites

Recently there has been a lot of talk on social media such as Twitter about how your website needs to have video on it to “engage” your visitors.  The author has even been told that unless you have a video on the site that there is no way that your site will feature on the first page of the Google results.

This article isn’t aimed at telling you why the last statement is incorrect (all I would say is that you need to check any Google results and see which results have video on the sites and which don’t).  What we are going to talk about today is how to use video effectively on your website and if you use video well it certainly can “improve” the site as far as your visitors are concerned.

The first thing to say is that, assuming it’s not a cartoon you are producing, you need to think about the people that are going to be presenting the video.  Continue reading →