Forest Software

Web, SEO and IT & Business Advice for the Smaller Business

Monthly Archives: August 2014

Reading Time: 3 minutes

Last updated on April 13th, 2015 at 01:37 pm

This blog post is as a result of a conversation that I had recently with a prospective client who came to me with a list of things that they wanted me to do as part of the SEO work and would only consider using our services if we agreed to the list.

So, listed below are a list of things that we will not do if you want us to work on search engine optimisation for you.

1.  Promise a first place position in the search results

You may, like us, get emails on a regular basis that say that the sender is an SEO firm with a lot of experience and that this means that their (hundreds of) staff will get you to the top of the search results.  Of course they never actually state what they “will get you to the top of the search engine results” for and how useful the phrase that they are working on will be in getting you sales or clients.

They also seem to ignore this comment by Google that “No one can guarantee a #1 ranking on Google”

2.  Use un-needed meta tags

Despite what you may have read (there is a lot of old and just plain wrong information on  the web), Continue reading

Reading Time: 5 minutes

Last updated on April 13th, 2015 at 01:39 pm

You know that you have the right product or service for selling on-line but do not know how to go about it.

It can be hard to work out how to get started with e-commerce and you may want to talk to a specialist accountant such as Daverns, based in Watford who have a lot of experience in dealing with online retailers.

money-in-the-handTo accept credit cards through your Web site, you need to have the three elements listed below in place:

  • You need a form of some sort on your site that customers can use to place their orders. This range from a simple ‘I want x of your product and this is my card details” through to a full blown shopping cart with an underlaying database.
  • You need to have a credit card merchant account or another method of taking credit card details (PayPal for example)
  • Depending on the way you take cards you may also need payment-processing software to serve as the link between your site and the bank.

Continue reading

About this blog

Over the years we have published many articles based around the questions that we get asked from small businesses relating to marketing, SEO, general business advice and other subjects.  You can find a list of related articles grouped by subject below or can even search for a word or phrase or browse our recent articles.

We hope that you find our articles useful.

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