Last updated on April 13th, 2015 at 01:35 pm

Recently I ordered a new sofa for home and had a phone call confirming that it had arrived in the showroom and would be “delivered on Thursday” with a phone call on the Wednesday to confirm the time of delivery.

It got to about 4:30pm on the Wednesday and I hadn’t heard anything so I contacted the showroom to be told that they would have sent a text to my mobile.  There were two problems with this idea :

1. The showroom didn’t have my mobile phone number;
2. Even if they had had my mobile number there is no mobile reception here in rural north Wales.

It struck me that this was a case of using technology and forcing people to adapt to what, in the designers eyes was probably a good idea.

This is the same idea that I’ve seen before, for example I understand that farmers have to make returns online to the UK Government Continue reading →