Last updated on January 15th, 2018 at 10:52 am

I have come across many people in my SEO career who want to feature at the top of the search results in Google and this is entirely understandable, after all if you are a business you want to attract new visitors to your site and hopefully convert some of them to clients. It’s a no-brainer that appearing at the top of the results will do the first part for you.

However, stop and think for a while, if you are a craft shop in a small town or a firm of accountants in an area of London what will people use to look for your services? Generally people look for services in their immediate area – have a think about this for a moment, if you are looking for an accountant and you live in Harrow in North West London what would you personally search for? Would it be “Accountants in Harrow” or would it be “Accountants in London” where you will be presented with 1,000’s of results that are too far away from you to be of any use (by “far away” I mean both in time and distance – we all know that it can take ages to drive from one part of London to another). Continue reading →