Last updated on April 13th, 2015 at 01:43 pm
As a small business owner you have probably been told many times about how to use social media effectively and the advice that you are given about Twitter includes the number of times to tweet, what to tweet about, why shorter tweets are better and the importance real followers as opposed to just gathering numbers.
I want to add to this “wealth of knowledge” by telling you a true story that happened to me within the past couple of days, see if you can work out what the advice is before the end of the story 🙂
My partner and I have a friend who is disabled and also has a sick daughter, they are in the process of moving house and had been told that their scheduled completion (and therefore their moving date) was next Monday, the 19th May. However, I saw them on Tuesday this week, less than a week before they were due to move with the daughter in tears and the mum very upset. Continue reading
Last updated on April 13th, 2015 at 02:00 pm
Those of our readers that use Twitter may have heard us mention the lengths of tweets before and may even have seen us tweet about it in the past.
We know that technically tweets can be a maximum of 140 characters but have you thought that the way to get your tweets in front of people that are not following you is to have people that are retweet your “pearls of wisdom”? Just think, we have around 700 followers so a typical tweet might be considered to have a reach of 700 people (assuming that you don’t use hashtags – something that we will cover in a later blog post). Now then, if each of our followers has 500 followers and you manage to get each of your followers to retweet to their followers the reach increases to 350,000 people – we know that that’s not very likely to happen but the gist of this article is to suggest ways to make it easier for your followers to do this. Continue reading
Last updated on April 13th, 2015 at 02:22 pm
Twitter can be a great thing for small businesses as long as you follow the “rules”.
I was at a seminar recently where one of the small businesses there asked if people ever got business from using it, the tutor said he was sure that some did and I know that there are businesses out there that have made sales as a direct result of using Twitter. Apart from the direct sales you also need to factor in the increase in brand awareness and the chance it gives you to use it for customer service.
So, how can you get started? It’s simple, just follow the tips below and you will be “tweeting” like a pro in no time. Continue reading
Last updated on May 7th, 2024 at 02:46 pm
There is so much talk on the Internet about using social media that many small business owners feel that they must do something or else they risk missing out on the current “fad”. If you are one of these people then you need to read the following points before you jump in with both feet.
You need to know that to use social media properly needs a real commitment, both in time and energy that you may be better off using elsewhere in your business. Continue reading