Last updated on April 25th, 2019 at 02:10 pm
We have now listed over 150 (690 as of 25th April 2019) accountants websites on our blog ranging from sites for very small practices right up to national accountancy practices. With an estimated 20,000+ firms of accountants here in the UK and with most of these having a website of some shape or other we have only really scratched the surface in our attempt to list accountancy websites for accountants throughout the UK.
Having looked at many sites now it is interesting that the most successful sites seem to be more than just a single page (although there are many such websites out there) and follow the principle that people buy from people and also that people are looking for help when they visit a site – this help can be something as simple as looking for someone to fill in a tax form right through to someone who is looking for a specialist service such as accounting for foster carers, audits of FSTE100 firms or even accounting for the new academies that are springing up around the country.
By focusing on what the visitor is looking for and how the accountant can help them rather than what the accountant does it makes the visitor feel that their interests will be looked after – and having photos of the senior staff on the site also lets the visitor put a face to a name on the initial contact.
Another advantage that many sites have is that they have a lot of factsheets, resources and calculators on the site – some sites seem to lock the fact sheets meaning that you have to sign up to view them (and thus give your name and email address) while others give the information away freely. There are, of course, advantages in both of these methods, by asking the visitor to sign up the accountant gains some contact details, by giving the information away freely the visitor can see the quality of advice being given and there can be a subconscious thought that “I owe this site something as they gave me something for free”.
If you are an accountant looking for a new accountancy website in the UK you have several options, you could build a site yourself; ask a local designer (or a client) to build a site for you; or you could use one of the firms that specialise in accountancy websites – there are a small handful of such firms in the UK and include totalSOLUTION (who are linked with Mercia and Accsys Digital Ltd) and PracticeTrack Online amongst others.