How to Check If Your Small Business Is Verified on Google

I was talking to a friend who owns a small business about Google Maps and Google Business Profiles a few minutes ago (it’s amazing the questions you get when people know what you do for a day job) and he was getting confused.  So, I thought I’d post this extra article about the subject rather than wait for the normal daily post that we produce.

Google has become an essential tool for small businesses to reach customers and establish their online presence. Verifying your business on Google ensures that your company is listed on Google Search and Maps, making it easier for potential customers to find you. However, many small business owners may wonder how to confirm if their business is verified and what steps they need to take if it isn’t. In this guide, we’ll walk you through everything you need to know about checking your business’s verification status on Google and ensuring it’s properly set up.

What Does It Mean to Verify Your Business on Google?

Verification is a process that confirms your business information—such as name, address, and contact details—is accurate and that you’re the rightful owner or manager of the business. Once verified, your business will appear in Google Search and Google Maps, which significantly boosts your visibility to local customers. Verification also allows you to access and manage your Google Business Profile, where you can update your business hours, post updates, and respond to customer reviews.

Without verification, your business may not show up as prominently, and you won’t have full control over how it’s represented on Google.

Why Is Google Verification Important?

1. Improved Visibility

Verified businesses are more likely to appear in local search results and on Google Maps. This visibility makes it easier for customers to find you.

2. Enhanced Credibility

A verified business listing adds a layer of trust for potential customers. They can be confident that the information they’re seeing is accurate and up to date.

3. Access to Management Tools

Verification gives you access to the Google Business Profile dashboard, where you can add photos, respond to reviews, and track analytics about how customers are interacting with your business online.

4. Competitive Advantage

A verified listing sets you apart from competitors who may not have taken this step, making your business more likely to attract clicks and visits.

How to Check If Your Business Is Verified on Google

If you’re unsure whether your small business is verified on Google, follow these simple steps:

Step 1: Log In to Your Google Account

First, ensure you’re signed in to the Google account associated with your business. This is usually the email address you used when setting up your Google Business Profile.

Step 2: Access the Google Business Profile Manager

Go to the Google Business Profile Manager. Once there, you’ll be able to see a list of businesses linked to your account (you may have to click on a “manage” button).

Step 3: Check for the Verification Status

Locate your business in the dashboard. If your business is verified, it will display a message such as “Verified” or show a verification badge. If it’s not verified, you’ll see an option to begin the verification process.

Step 4: Search for Your Business on Google

Another way to check is by searching for your business name directly on Google. If your business appears with a complete profile, including photos, reviews, and contact details, it’s likely verified. However, if the profile is incomplete, has a link to “claim this listing”, or doesn’t show up at all, it may not be verified.

What to Do If Your Business Is Not Verified

If you find that your business isn’t verified, don’t worry. The process to verify it is straightforward. Here’s how to do it:

Step 1: Claim Your Business

Go to the Google Business Profile Manager and search for your business. If it appears, select it and follow the prompts to claim it. If it doesn’t appear, you may need to create a new profile by clicking “Add your business to Google.”

Step 2: Verify Your Business

Google offers several verification methods, depending on your business type and location:

• Postcard by Mail: Google will send a postcard with a verification code to your business address. Once received, log in to your account and enter the code to complete the verification process.
• Phone or Email: For some businesses, Google offers verification via a phone call or email. Simply follow the instructions provided to verify your business.
• Instant Verification: If your business is already verified with Google Search Console, you may be eligible for instant verification.
• Video Verification: Apparently, some businesses may be asked to verify via a live video call or by recording a video that showcases their location and operations, although I’ve not seen this option used.

Step 3: Complete Your Profile

Once your business is verified, take the time to complete your Google Business Profile. Add accurate information including your real business name, opening hours, correct address, high-quality photos, and any other details that can help attract customers.

Common Issues and How to Solve Them

Issue 1: Verification Code Not Arriving

If you’ve requested a postcard but haven’t received it within 14 days, double-check that your address is correct. You can request a new postcard if necessary.

Issue 2: Business Already Claimed

If you see a message indicating that your business has already been claimed, you’ll need to request access from the current owner. Google will guide you through this process, but be warned that it can take a while to actually happen.

Issue 3: Incorrect Business Information

Ensure all your business details are accurate before verifying. If you need to make changes after verification, you can update your profile, but some edits may require re-verification.

Tips for Maintaining Your Verified Status

Once your business is verified, it’s essential to keep your profile up to date. Here are some tips:

• Regular Updates: Keep your business hours, contact details, and services current.
• Engage with Customers: Respond to reviews and questions promptly.
• Add Photos: High-quality images can make your profile more appealing.
• Monitor Analytics: Use the insights provided in your dashboard to track customer engagement and improve your profile.

Benefits of a Verified Google Business Profile

A verified profile isn’t just about being found—it’s about building trust and driving growth. Here are some of the key benefits:

Increased Customer Trust

Customers are more likely to choose a business with a complete and verified profile over one with little or no information.

Better Search Rankings

Google seems to prioritise verified businesses in search results, especially for local queries.

Easy Communication

With features like messaging and reviews, a verified profile makes it easier for customers to connect with you.

Valuable Insights

Access analytics about how customers are finding and interacting with your business, helping you refine your marketing strategies.

Conclusion

Verifying your small business on Google is a crucial step in establishing a strong online presence. It enhances your visibility, builds trust with customers, and provides valuable tools to help you manage your business effectively. By following the steps outlined in this guide, you can check your verification status, complete the process if needed, and make the most of your Google Business Profile.

Take the time to ensure your business is verified today. It’s a simple but powerful way to boost your credibility and attract more customers to your doorstep.