Forest Software

Web, SEO and IT & Business Advice for the Smaller Business

Marketing

1 2 3 14

Any small business with a website will no doubt have come across SEO experts who make several claims, in fact I even get emails from these people several times a week.

What is SEO : © Mariaam | Dreamstime.com

Before you spend your hard earned cash on an SEO service it’s worth bearing in mind the 6 points below, what ever you do if the “expert” matches two or more of the points below we would strongly suggest that you walk away.

It is important to note that all of these points are based on the Google guidelines that you may or may not have heard of and that can be read here.

Continue reading

Recently, I’ve seen several conversations in various marketing and SEO forums about bounce rates and what is a good or poor bounce rate so I thought I would put together a few thoughts about it as it relates to many small business websites.

What is bounce rate?

Technically, the bounce rate is the percentage of visitors that visit your site and leave the site without visiting any other page so, if you have 100 visitors with 20 of them landing on a page (any page) and then leaving the site without looking at another page you would have a 20% bounce rate.  The visitor could be leaving your site in any one of several ways :-

  1. They click the “back” button and go back to the page they have come from (usually a page of search results).
  2. They type a new URL (web address) into the browser address bar
  3. They do nothing and remain on the page (most software based bounce rate calculations kick in if the visitor doesn’t change their page in 30 minutes or so, although some software will reduce the time to as little as 15 minutes).
  4. They close the browser window or tab.

What is a good bounce rate?

Continue reading

Choosing a name for your business is one of the most important things to consider when starting up. It’s probably one of the first decisions that you will have to make but you shouldn’t be rushed into a decision, it’s always best to do your research and plan thoroughly before choosing one.

Make it a name that means something

You might expect that a company with a strong product, service, or niche idea would make a healthy profit. However, as many small business owners will tell you, it takes more than a good business idea to get across to customers that they should use your business instead of your competitors and the correct business name might make all the difference. Continue reading

1 2 3 14
About this blog

Over the years we have published many articles based around the questions that we get asked from small businesses relating to marketing, SEO, general business advice and other subjects.  You can find a list of related articles grouped by subject below or can even search for a word or phrase or browse our recent articles.

We hope that you find our articles useful.

Other sites of interest

The Crafty Kitten, a local craft and gift shop.

Welsh Dragons made from polymer clay.

UK Business Services directory.

Are you a UK based firm of Accountants looking for a secure messaging system for you and your clients? Check out accSEND, a system dedicated to solve this problem.