Forest Software

Web, SEO and IT & Business Advice for the Smaller Business

Marketing

Reading Time: 4 minutes

How to Seamlessly Move Your Website to a New Host or Designer: A Guide for UK Small Businesses

Moving your website to a new host or designer might feel daunting, but it’s a step many small businesses in the UK need to take to grow, improve performance, or gain better service. Whether you’re seeking faster speeds, enhanced customer support, or an updated design, careful planning is essential to ensure a smooth transition. Having seen websites move over many years, this blog outlines everything you need to know to move your website seamlessly without disrupting your business operations.

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Small Business Saturday: A Guide for UK Small Businesses to Thrive

Small Business Saturday is a remarkable opportunity for small businesses across the UK to shine, attract customers, and boost sales. As an annual event celebrated on the first Saturday of December, it promotes the importance of shopping locally and supporting independent businesses. Whether you run a cosy café, a boutique store, or a service-based business, leveraging this day effectively can make a real difference to your bottom line.

In this blog post, we’ll explore the significance of Small Business Saturday, why it matters for UK small businesses, and how you can take full advantage of the occasion.

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Should You Increase Prices or Cut Costs to Improve Profit Levels?

Small business owners constantly face the challenge of maintaining or increasing profit levels, especially in competitive markets or turbulent economic times. When revenue growth slows or expenses climb, two primary strategies often come to mind: increasing prices or cutting costs. Deciding which approach is right for your business can feel like walking a tightrope, as both have risks and rewards. This article explores the pros and cons of each strategy and offers guidance to help you make the best decision for your business.

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Planning for Expansion: A Guide for Small Business Owners

Expanding a small business is an exciting prospect. It signals growth, ambition, and the chance to achieve new milestones. However, without proper planning, expansion can quickly turn into a costly misstep. For small business owners, having a structured approach is essential to navigate the opportunities and challenges of scaling up. This guide will outline how to effectively plan for expansion, ensuring a smoother journey towards growth and sustainability.

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Reading Time: 5 minutes

Should Your Small Business Join the Black Friday Frenzy?

Black Friday is one of the most anticipated shopping events of the year, with customers eagerly hunting for the best deals. Big brands and global corporations dominate the day with flashy advertisements and eye-catching discounts, but does that mean your small business should jump on the bandwagon too?

Before rushing into planning a Black Friday sale, it’s worth taking a step back to consider whether it aligns with your business goals, resources, and customer expectations. In this article, we’ll explore the pros and cons of running a Black Friday sale as a small business and help you decide if it’s the right move for you.

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Reading Time: 6 minutes

Make Your Website Easy to Use

Creating a website that’s easy to use is crucial for small businesses. An effective website can attract customers, encourage them to spend more time browsing, and make it easy for them to complete actions like booking a service, buying a product, or signing up for a newsletter. But where do you begin? Let’s go through some simple tips on how to make your website user-friendly, so your customers have the best possible experience from start to finish.  Of course, you may want to use a professional website designer rather than doing it yourself but these tips are still relevant, and may tell you why your designer has done something a particular way.

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About this blog

Over the years we have published many articles based around the questions that we get asked from small businesses relating to marketing, SEO, general business advice and other subjects.  You can find a list of related articles grouped by subject below or can even search for a word or phrase or browse our recent articles.

We hope that you find our articles useful.

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