Any small business with a website will no doubt have come across SEO experts who make several claims, in fact I even get emails from these people several times a week.
Before you spend your hard earned cash on an SEO service it’s worth bearing in mind the 6 points below, what ever you do if the “expert” matches two or more of the points below we would strongly suggest that you walk away.
It is important to note that all of these points are based on the Google guidelines that you may or may not have heard of and that can be read here.
Recently, I’ve seen several conversations in various marketing and SEO forums about bounce rates and what is a good or poor bounce rate so I thought I would put together a few thoughts about it as it relates to many small business websites.
What is bounce rate?
Technically, the bounce rate is the percentage of visitors that visit your site and leave the site without visiting any other page so, if you have 100 visitors with 20 of them landing on a page (any page) and then leaving the site without looking at another page you would have a 20% bounce rate. The visitor could be leaving your site in any one of several ways :-
What is a good bounce rate?
I’ve had several chats recently with clients about bounce rates on their site. Some have said to me that they think they should be aiming for 65%, 45% or even 10% rates according to what they have read on the web.
What all of these clients seem to have in common is that they don’t understand what “bounce rate” measures. Continue reading