Forest Software

Web, SEO and IT & Business Advice for the Smaller Business

Business advice

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Let’s face it, online gaming often gets a bad rap. Visions of teenagers glued to screens, controllers vibrating in hand, might come to mind. But for small businesses, the world of online gaming can hold a surprising secret weapon: a treasure trove of potential benefits.

Think of it like this: online games such as Second Life, Wurm Online , Eve Online, and many others create virtual worlds teeming with players. These players, just like your potential customers, are engaged, social, and looking for positive experiences. Here’s how your small business can tap into this vibrant online community: Continue reading

We all know the importance of a strong team in the workplace. But between deadlines, meetings, and the daily grind, fostering that sense of camaraderie can be tricky. That’s where work outings come in! But ditch the tired old Friday afternoon pub lunch – why not shake things up with a trip to the zoo?

Here’s why a zoo visit is the perfect recipe for a fun, engaging, and surprisingly beneficial work outing:

1. Bonding Beyond the Boardroom

Zoos offer a welcome escape from the usual office environment. Instead of staring at screens, you’re surrounded by fascinating creatures, sparking conversations and shared experiences. Whether it’s gasping at a playful penguin colony or oohing and aahing at a majestic lion, these moments create a sense of connection that goes beyond water cooler chats. Continue reading

Imagine this: you’ve spent years honing your skills, climbed the career ladder, and now you’re the one at the front of the room, leading a business training session. Feels pretty good, right? But hold on a sec. Because even when you’re the trainer, the learning never truly stops.

That’s right, you too are a student! It might sound strange, but hear me out. The business world is constantly evolving, new ideas pop up all the time, and your trainees themselves are a rich source of knowledge. Here’s why embracing a “student mindset” is the key to becoming a truly amazing trainer.

Fresh Eyes, Fresh Ideas

Let’s face it, after delivering the same training session a dozen times, it’s easy to fall into autopilot. You know the material inside out, your jokes land perfectly (well, most of the time!), and you could probably do it in your sleep (don’t!). But that’s when things get stale. Continue reading

In the bustling online marketplace of the UK, standing out from the competition is no easy feat today. With a multitude of websites vying for attention, making yours truly shine requires a strategic and creative approach. Fear not, for this guide will equip you with the tools and tactics to elevate your website and attract the audience you deserve.

Know Thyself, Know Thy Audience:

Before embarking on any website revamp, a thorough understanding of your unique selling proposition (USP) and target audience is crucial. What makes your business exceptional? What sets you apart from your competitors? Answering these questions helps define your brand voice, messaging, and overall website strategy. Additionally, conducting thorough market research and understanding your ideal customer’s demographics, needs, and preferences ensures your website resonates with them directly. Continue reading

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About this blog

Over the years we have published many articles based around the questions that we get asked from small businesses relating to marketing, SEO, general business advice and other subjects.  You can find a list of related articles grouped by subject below or can even search for a word or phrase or browse our recent articles.

We hope that you find our articles useful.

Other sites of interest

The Crafty Kitten, a local craft business.

UK Business Services directory.

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