Top 9 Tips for Choosing the Right Accountant

Running a small business isn’t easy, and when it comes to money stuff like tax returns, VAT, and payroll, it can all feel a bit much. That’s where a good accountant comes in – someone who can take the stress off your plate and help your business grow. But how do you actually choose the right one?

Here are our top 9 tips to help you find an accountant who actually gets what you need and won’t cost you the earth.

1. Know What You Need Help With

Not all accountants do the same stuff. Some just do tax returns, others offer full-on support with business planning, payroll, bookkeeping, and even helping you get funding.

So, before you even start looking, make a quick list of what you actually need help with. That way, you can make sure the accountant you pick covers it all – no point paying for extras you don’t need or missing out on services that could save you time and cash.

2. Ask Other Business Owners

Word of mouth is gold. If you know other small business owners – whether in your area, your industry, or online – ask who they use and whether they’d recommend them.

People are usually happy to share the good, the bad and the ugly when it comes to accountants. And if someone’s had a brilliant experience, chances are you might too.

3. Check They’re Properly Qualified

This might seem obvious, but don’t assume every accountant is legit. Look for someone who’s registered with a proper professional body like ACCA, ICAEW, CIMA, CAI, ICAS, CIPFA (from https://www.frc.org.uk/library/supervision/professional-bodies-supervision/supervision-of-accountancy/ )  You can usually find this on their website or just ask them.

Being part of a professional body means they’ve got proper training, follow a code of conduct, and have insurance if things go wrong. Bit of peace of mind for you!

4. Pick Someone Who Understands Small Businesses

Some accountants mainly deal with big corporations, and while they might be clever with numbers, they won’t always understand what a small business needs.  Others will specialise in certain industry sectors such as charities, health providers, property or even start-ups with high growth potential.

You may want to look for someone who works with other small businesses or sole traders. They’ll be more clued up on your day-to-day challenges, tax breaks you can use, and how to stay lean without cutting corners.

If they have experience in your industry sector that can be an added bonus.  For example someone that has worked with IT contractors is more likely to understand the processes around that sector than someone that works entirely with small local shops.

5. Make Sure They’re Easy to Talk To

You’re going to be dealing with this person a fair bit, especially around tax deadlines or when money’s tight. So you probably want someone who talks like a normal person – no jargon, no lectures, just clear advice and friendly chats.

If your eyes glaze over every time they speak, they’re probably not the one for you. A good accountant should make you feel comfortable and confident, not confused or talked down to.

6. Ask About Fees Up Front

No one likes surprise bills. So ask how much they charge, what’s included, and whether it’s a flat fee or hourly rate. Some accountants offer monthly packages that cover everything – which can be great for budgeting.

And don’t be afraid to shop around! A more expensive accountant might save you more in tax than a cheaper one who misses things. It’s not just about price – it’s about value.

7. Find Out What Tech They Use

These days, most decent accountants will use cloud accounting software like Xero, QuickBooks or FreeAgent. This means you can both see your finances in real time, and you won’t be drowning in paperwork.

If they’re still asking for stuff in shoeboxes or spreadsheets, it might be time to keep looking. You want someone who makes life easier, not harder.

8. Check How Fast They Respond

There’s nothing worse than needing help quickly and not getting a reply for a week. When you first get in touch, pay attention to how quickly they get back to you. Are they helpful? Do they sound like they actually care?

Try asking a few questions over email or phone. A good accountant will be happy to chat and give you useful info – even before you sign up.

9. Trust Your Gut

At the end of the day, you’ve got to work with this person. So if something feels off – maybe they seem dodgy, dismissive or just don’t ‘click’ with you – it’s OK to walk away.

There are loads of great accountants out there. Trust your instincts and keep looking until you find one that feels like the right fit. You want someone who’s got your back, not just someone who files your taxes.

Final Thoughts

Choosing an accountant isn’t just about ticking a box. The right one can save you money, help you grow your business, and take loads of stress off your shoulders.

Take your time, ask questions, and don’t settle for someone who doesn’t get what you’re about. You, and your business, deserve better than that.