Last updated on April 13th, 2015 at 02:32 pm
As someone that talks to SEO clients and monitors many small business forums I am constantly amazed by the number of people that “want to be top of the search engines” but have no idea what phrases they want to be top for.
When pushed for examples of what they would like to be found for I often get replies such as “my company name”. It comes as a bit of a shock when I then say to them that the point of SEO is to attract people to a clients site that have never heard of the company but are looking for a service or product that they provide.
The next answer is more often than not that the client wants the site to be found for a single word such as “tax” or “cleaning” (both actual examples). When asked what type of tax (VAT, Income tax, Council tax for example) or what type of cleaning and where, there is a silence at the other end of the phone. Using the cleaning example I go on to ask if the site is about cleaning a car, cleaning windows, office cleaning, commercial cleaning, street cleaning and do they want clients in their local area or further afield (and if further afield how far – if the client is based in the north of Scotland for example and the site belongs to a cleaning company in Devon how cost effective would it be to send a cleaner 500 miles to clean an office) ? Continue reading