Email Marketing Gone Wrong
Reading Time: 2 minutes : This blog article is about email marketing and how to get it very badly wrong, in fact so wrong that it can harm your business.…
Twitter for Small Businesses – 7 Simple Steps
Reading Time: 3 minutes : Twitter can be a great thing for small businesses as long as you follow the “rules”. I was at a seminar recently where one of…
Giving Discounts to Customers
Reading Time: 2 minutes : As a small business you, like me, will probably often be faced with the problem of clients asking for discounts. As with many things in…
First Impressions Count !
Reading Time: 2 minutes : As a small business owner what is the first impression that you give prospective clients? Is it that you are capable of “delivering the goods”,…
Why Testimonials Count
Reading Time: 2 minutes : Often you will see that people in marketing advise you to include testimonials on your website or other marketing materials. This blog posting is aimed…
Measure Your Marketing Results
Reading Time: 2 minutes : If you have read other pages on our website you may read our page about the difference between marketing and advertising. Hopefully that article made…