Forest Software

Web, SEO and IT & Business Advice for the Smaller Business


Last updated on April 13th, 2015 at 01:37 pm

This blog post is as a result of a conversation that I had recently with a prospective client who came to me with a list of things that they wanted me to do as part of the SEO work and would only consider using our services if we agreed to the list.

So, listed below are a list of things that we will not do if you want us to work on search engine optimisation for you.

1.  Promise a first place position in the search results

You may, like us, get emails on a regular basis that say that the sender is an SEO firm with a lot of experience and that this means that their (hundreds of) staff will get you to the top of the search results.  Of course they never actually state what they “will get you to the top of the search engine results” for and how useful the phrase that they are working on will be in getting you sales or clients.

They also seem to ignore this comment by Google that “No one can guarantee a #1 ranking on Google”

2.  Use un-needed meta tags

Despite what you may have read (there is a lot of old and just plain wrong information on  the web), Continue reading

Last updated on April 13th, 2015 at 01:41 pm

What are long tail keywords?

Red Squirrel - illustrates 'long tail'If you have spoken to marketing people or have spent any time reading SEO and internet marketing advice on line you may well have come across the term “long tail keywords” and wondered what that means.

Despite the name, it’s not related to animals with long tails such as monkeys, a long tail keyword is a phrase that has at least, but usually more, words in the phrase that is being searched for.  Examples include :-

  • Electric bike running costs ;
  • Craft shops in North Wales ;
  • Wedding planners in Essex;
  • Accountants in West Yorkshire ; and even
  • What are long tail keywords

These are extremely useful as a website owner, Continue reading

Last updated on April 13th, 2015 at 01:43 pm

I thought it was time that I told you about some of the bad SEO advice that is out there.  This was prompted by two things that have happened recently, the first was an SEO seminar that I went to where the speaker said that every site needed an xml site map and that this file was a way to tell Google and the other search engines that you don’t want them to visit a page.

There are two things wrong with this statement – the first is that the only sites that really need a site map are those where the navigation is difficult for the engines to get around the site (or a section of the site).  If you take a site that has maybe 10 pages and every page has navigation (either visible or at the very least in the code on the page) then there is absolutely no need for an xml site map.

The second problem with the statement is that an xml sitemap (whether it’s called sitemap.xml or anything else) is only a way to list pages on the site.  There is no way to say in the file that you don’t want a page read – this is done in one of two ways normally Continue reading

Last updated on April 13th, 2015 at 01:45 pm

This was a question that was asked in a Linkedin group that I belong to recently and oddly enough was also the basis of the question I was asked by a client yesterday who wanted to know how they could get more visitors to their site. I imagine that it’s also a question that many website owners will have asked themselves at some point or other (or will do in the future).


Image by Sean MacEntee, used under Creative Commons License Original here

This article is aimed at showing you why this is the wrong question to be asking.

1st of all you need to define “enough traffic” – I have some clients who get a small (100’s of visitors) a month but convert a large number of these into sales and are happy with this rather than get millions of visitors and no conversions. Of course I want them to get more visitors and keep or even improve the conversion rate but Continue reading

About this blog

Over the years we have published many articles based around the questions that we get asked from small businesses relating to marketing, SEO, general business advice and other subjects.  You can find a list of related articles grouped by subject below or can even search for a word or phrase or browse our recent articles.

We hope that you find our articles useful.

Other sites of interest

The Crafty Kitten, a local craft and gift shop.

Welsh Dragons made from polymer clay.

UK Business Services directory.

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