Forest Software
Web, SEO and IT & Business Advice for the Smaller Business
Reading Time: 3 minutes
Last updated on April 13th, 2015 at 01:40 pm
As a small business you probably have, or at least should have, a clear picture of what you would like people to think about when they think about your business. The problem is that there are mistakes you can make that mean that the content on your website is saying the wrong things about your brand.
Part of the problem is that while you can talk face to face with your target audience at times when you are dealing with a website you are relying on the written word (the content on the pages on your site). With this in mind there are 3 basic mistakes that you can make in your content that will affect your branding (and may also affect the positions you get in the search engines).
1. Spelling and Grammar mistakes
At this point you may be thinking, so what if there is a small error or two, no-one will notice. Sadly this isn’t true Continue reading
Reading Time: 2 minutes
Last updated on April 13th, 2015 at 01:41 pm
What are long tail keywords?
If you have spoken to marketing people or have spent any time reading SEO and internet marketing advice on line you may well have come across the term “long tail keywords” and wondered what that means.
Despite the name, it’s not related to animals with long tails such as monkeys, a long tail keyword is a phrase that has at least, but usually more, words in the phrase that is being searched for. Examples include :-
- Electric bike running costs ;
- Craft shops in North Wales ;
- Wedding planners in Essex;
- Accountants in West Yorkshire ; and even
- What are long tail keywords
These are extremely useful as a website owner, Continue reading